Tips, techniques and words of wisdom from a long-time Etsy Seller about what it takes to run an Etsy shop. Take a behind-the-scenes tour of the technical side of running your shop, setting up items via the Shop Manager, and choosing shipping profiles; as well as marketing and search tips to help get you started on the right foot. Note, this is a lecture style class, you do not need to bring a computer.
I talked a few posts back about goals for 2018 and one of those was to design more fabric. My goal was one new design a week and so far I am way ahead of schedule! First, I expanded my oboe fabrics line. It went from 1 print, which I originally designed in 2009 to 24 oboe and oboe-themed fabric prints available. I did six different designs in 4 different colorways. Because someone always asks the question when I use that term, a colorway means the group of colors that make up the designs. I use the same colors in all 6 fabrics so that the colorway all coordinates and you can mix and match. So my colorways are Tango (grey/red/pink/black), Duet (blue/green/purple), Salsa (orange, lime, turquoise, grey) and Blues (blue, grey, black). Those are all now printed, proofed, tweaked and available for sale in my Spoonflower shop.
And then I printed a slight variation on those same designs onto note cards so that I have sets of oboe postcards available now in my Etsy shop called Oboe d’Amore. It ends up that the repeating oboe instrument print is my favorite from the collection, although I am thinking about making a dress from the music staffs print with the wavy lines.
Then as another part of that “design more” goal, I have tackled the Spoonflower weekly design challenges. You can see my Spanish Tile, Greek art, and Kilim designs by clicking those links. Even though I loved my stegosaurus kilim design, it placed #328th, so I have a ways to go before I crack the top ten. I […]
I posted this collection of photos to Instagram the other day and it got me thinking. I took the photos as I was walking over to the post office that is just down the block from my house. This is part of my regular routine: walking over to the post office to drop off an Etsy order. Unless it is -20 degrees, I usually walk over there; I don’t like to “work out”, so I make myself walk places a lot. I thought to myself (and laughed a little as I thought about it) “I bet nobody knows that every Etsy shop order they place with me is delivered part of the way on foot.”
And then the more I thought about it, the more I thought that’s part of the story I should be telling. That’s part of the cool thing about both having a small business and working with small businesses. It’s not about distribution centers and corporate culture; it’s about people with stories.
So here are some stories that you wouldn’t know about my business.
I do hand deliver every order you place with me to my neighborhood post office on foot. Sometimes I walk my dogs over too. I have known the people that work in that post office for more than 12 years. It’s a really nice group and they are super helpful whenever I have a question or a problem with shipping something.
My small business also helps support a bunch of other small businesses. There is an art form in itself to sourcing materials to make handmade items for sale. When I first started making and selling things, I used to save all of […]